28 Years of Nain Trading – Extra 20% Off
Celebrate 28 years of Nain Trading with us and enjoy an extra 20% off our entire range – including rugs already on sale.
Discount code: 28YEARS
What really makes a room feel homely? Probably not perfect styling or the latest furniture trends – but something far more fundamental: the feeling of being connected to nature. That is exactly what the “Nature Living” style aims to express – calm, authentic and completely unpretentious.
Nature Living is not a showroom style. It is not meant to impress, it is meant to invite. It is about spaces that are allowed to breathe – with materials that feel good, with colours that soothe. Wood, virgin wool, linen, jute or stone all belong here – everything can be rough, imperfect, real.
The colour palette also remains understated: moss green, warm brown, ochre or sand create a sense of calm without feeling overpowering. The result is a home that does not need to be designed, but one that evolves – with things that are allowed to age, that bear marks, that tell a story.
A rug, for example. Not as an accent, but as a starting point. If it is well made, it changes everything in the room. It absorbs noise, provides support, brings calm. And that is exactly what it is all about.
In a world full of noise and rush, many people long for a place of retreat. A place where technology is not in charge, but calm is. Materials that feel good. Things that last. This is exactly where Nature Living begins – with honest raw materials, soft colours and an aesthetic that never pushes itself to the fore.
Hand-knotted wool rugs play a special role here. They are not only decorative, but serve several purposes at once: they provide warmth, reduce noise – and, quite naturally, tell a story of genuine craftsmanship. Their earthy tones harmonise with natural wooden furniture, linen fabrics or woven baskets – creating a truly special atmosphere.
Life happens in the living room. It’s where people read, rest, and sometimes simply sit in silence. That’s exactly why the room needs structure, which you can create yourself with carefully chosen materials. A rug in warm natural tones defines areas without separating them. It gives the sofa a stage and the room a heartbeat. In the Nature Living style, this is exactly the feeling you want: a space that isn’t overcrowded with furniture, but where natural fibres, light and calm surfaces set the tone. The rug becomes the quiet centrepiece.
The first step in the morning often sets the tone for the day. And when it begins on something soft rather than cold laminate, even Monday feels more bearable. A small rug by the bed, handwoven, understated in colour and shape, creates warmth and a sense of comfort.
Especially in the Nature Living style, it is the quiet details that matter: light woods, breathable textiles and genuine materials. The rug brings it all together, subtly yet noticeably.
Children experience the floor very differently from us. For them, it is a playground, a den, a flight path. That is why this space needs rugs that are soft but also hard-wearing. Natural fibres are ideal: they can take a lot and simply feel good underfoot. The Nature Living style in a child’s bedroom means: less plastic, more naturalness. Less artificial, more feeling. A good rug supports exactly that – unobtrusively and reliably.
Kitchens are noisy and often hectic too. A rug brings a sense of calm here, both visually and acoustically. A narrow runner in front of the worktop or in the walkway between the cooking and dining area acts like a gentle buffer. It softens footsteps, absorbs noise and makes the kitchen feel cosier.
The Nature Living style is all about thinking of even functional spaces in a softer way. With natural materials, with calm in the design. An understated rug here is not a luxury, but part of the overall concept.
The bathroom is often the coolest room in the house – in the truest sense. But it can be different. With a small, breathable rug in front of the washbasin or beside the bath, you can bring warmth back in. If you want to create the Nature Living style in the bathroom, combine natural textiles with wood, stone and ceramic. A rug becomes the link between practicality and atmosphere.
The hallway is often just a passageway, yet at the same time it creates the first impression. A rug can make a big difference here: it absorbs sound, catches dirt and, almost incidentally, creates a feeling of arriving home. It should be hard-wearing, yes. But welcoming too.
In the Nature Living style, the entrance area already sets the tone: less shine, more authenticity. The right rug makes a statement – not loudly, but clearly.
Yes, wool rugs are considered a particularly sustainable choice for an eco-conscious home. Pure new wool is a renewable natural material that is durable, hard-wearing and biodegradable. High-quality hand-knotted wool rugs often stay with their owners for many decades and can be professionally cleaned or restored when needed. This makes them a sustainable alternative to short-lived floor coverings and mass-produced rugs.
The Nature Living style focuses on colours inspired by nature, creating a calm atmosphere. Particularly popular are beige, cream, sand, taupe, brown and various shades of green. Subtle grey and off-white tones also work beautifully with this interior style. This colour palette creates a balanced, timeless ambience and can be combined in many ways with natural materials such as wood, linen or wool.
Absolutely. Hand-knotted oriental rugs complement natural furniture in a particularly stylish way. Designs in soft earthy tones or with subtle patterns create a harmonious link between traditional craftsmanship and modern living. Berber, Gabbeh or Naturescene rugs in particular go perfectly with furniture made from solid wood, rattan or other natural materials, adding extra warmth and character to the room.
The ideal rug size depends on the size of the room and the furniture layout. In most living rooms, it looks particularly harmonious when at least the front legs of the sofa and armchairs are placed on the rug. For spacious living areas, large rugs are ideal for visually tying the entire seating area together. In smaller rooms, medium-sized rugs can be used to create stylish accents while also adding extra cosiness. It is important that the rug supports the natural, open feel of the Nature Living style and does not make the room look overcrowded.